CityAlert.com, one of the nation’s leading online destinations for urban trendsetters, has been retained by Apple Bottoms to market Nelly’;s highly successful women’s clothing line nationwide model search. CHICAGO, IL (PRWEB) October 15, 2005 — CityAlert.com, one of the nation’s leading online destinations for urban trendsetters, has been retained by Loose Cannon Entertainment, the official Apple Bottoms national tour organizer, to market multi-platinum recording artist Nelly’;s highly successful women’s clothing line nationwide model search. From September 15th - November 25th, Apple Bottoms will launch a 36-city tour looking for “Miss Apple Bottoms 2005″. The tour will kick off in Miami, FL and end in Nelly’;s hometown of St. Louis, MO. As part of the agreement, CityAlert.com will use its aggressive grassroots internet marketing expertise to promote this nationwide tour. Some of the services to be used include email campaigns, wireless alerts and online banner ads. “Working with Nelly and the Apple Bottoms tour is a huge opportunity for us. His women’;s clothing line is recognized by people everywhere and it’;s a prime chance for us to demonstrate our capabilities,” said Damon Clark, chief executive officer and founder of CityAlert.com. “I’;m hoping this relationship will continue to grow and CityAlert.com can be involved in other upcoming Nelly projects.” Yomi Martin, co-founder and president of Apple Bottoms along with James “Slim” Cunningham, president of Loose Cannon Entertainment will tour with the model search and serve as judges. CityAlert.com will also attend model searches and sit on judging panel. The model search winner will receive a one-year modeling contract with Apple Bottoms and join the ranks of previous Apple Bottoms models Melyssa Ford (BET) and Eva Pigford (America’;s Next Top Model). ABOUT CITYALERT.COM Owned by CLEW-Less Enterprises Inc., CityAlert.com serves premiere urban trendsetters through a content packed website and email newsletter. It offers corporations a highly reliable marketing source and gives promoters and organizations a credible channel to advertise their events, goods, and services to an ever growing urban population on the Internet. The company may be reached at www.cityalert.com. ABOUT APPLE BOTTOMS LLC Multi-platinum artist Nelly launched his women’;s clothing line Apple Bottoms in August 2003 with a nationwide model search for The Apple Bottoms Girl, an event that was televised on VH1. Nelly intended Apple Bottoms for women with curves. The clothing line includes jeans, skirts, tops, jackets and accessories. The company may be reached at www.applebottoms.com. ABOUT LOOSE CANNON ENTERTAINMENT LLC Loose Cannon Entertainment is an entertainment company based out of St. Louis, MO. Established in 2001, Loose Cannon Entertainment does charity events and parties in major cities such as Atlanta, New York, Houston, Chicago and Denver for major recording artist and athletes. The company may be reached at www.loosecannonentertainment.com.

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